Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion.
Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene.
"Most brands focus on selling the dream, but they...
Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
Stoked to be described by the guys at STOA London as 'brand of the moment'.
"We don’t often see a brand associated with extreme sports cross over so well in to the street wear scene, and they have certainly done that here. The product quality is dope, from technical fabrics to staple sweaters, they have put out a sound collection."
The guys at Boardsport Source interviewed us for the May edition of their leading European Surf, Skate & Snow Magazine targeted at the business-to-business boardsports community.
They were interested in understanding the genesis behind the Surf Perimeters brand, what we stand for, how we differentiate ourselves from others in the industry, ...
When See Outside wanted to interview Jim, our founder, it was a great opportunity for him to talk about why he started the brand, what values underpin it and where he'd like to take it in the future.
Click here to read the interview.