Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
Stoked that the influential publication Men's Fitness wanted to feature us - the lifestyle that we stand for is orientated around health, well-being and finding a way to keep fit and explore this beautiful planet whilst managing the realities of day-to-day life. This ethos is reflected in the technical styles in our collection.
Stoked to be described by the guys at STOA London as 'brand of the moment'.
"We don’t often see a brand associated with extreme sports cross over so well in to the street wear scene, and they have certainly done that here. The product quality is dope, from technical fabrics to staple sweaters, they have put out a sound collection."