Will 2023 be the year of the S/P blazer?

Will 2023 be the year of the S/P blazer?

Is next year the year that we (finally) bring the S/P blazer to life? It could be!

Harnessing contemporary style and being a surfer are not mutually exclusive. Which is a thread that runs through the brand identity and all of our products to date. And one that is, perhaps, most applicable to our 'Navigator' blazer.

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The Stealth softshell jacket features in Surf Europe Magazines top 100 products for 2018

The Stealth softshell jacket features in Surf Europe Magazines top 100 products for 2018

Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.

Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.

But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.

And we did it.

Here's the link: Surf Europe Magazine top 100 products

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Men's Fitness Magazine shine the light on some of our launch collection

Men's Fitness Magazine shine the light on some of our launch collection

Stoked that the influential publication Men's Fitness wanted to feature us - the lifestyle that we stand for is orientated around health, well-being and finding a way to keep fit and explore this beautiful planet whilst managing the realities of day-to-day life. This ethos is reflected in the technical styles in our collection.
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Influential fashion publication features 'The Dual' organic crew as 'one of the best new menswear pieces to buy right now'

Influential fashion publication features 'The Dual' organic crew as 'one of the best new menswear pieces to buy right now'

Stoked that 'The Dual' organic crew has been featured by the guys at Fashion Beans as one of the best menswear pieces to buy right now. This style has always been one of our favourites - simple lines, fresh colourways and a subtle nod to saltwater spirit through our minimalist, clean icon logo featuring on the back neck. Click here to check out ...
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