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News

Wavelength interviews founder, Jim Storey, to understand what drove him to ignite S/P
December 06, 2019

Wavelength interviews founder, Jim Storey, to understand what drove him to ignite S/P

Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion. Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene. "Most brands focus on selling the dream, but they...
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Red Bulletin Magazine and big wave surfer Andrew Cotton showcase our products
January 19, 2018

Red Bulletin Magazine and big wave surfer Andrew Cotton showcase our products

Great to see the international active lifestyle magazine Red Bulletin featuring our products with big wave surfing legend Andrew Cotton in the mix. A few photos from the feature are below:
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Evening Standard Magazine features our organic S/P crew
December 05, 2017

Evening Standard Magazine features our organic S/P crew

We were stoked to have our S/P organic raglan crew featured in the Evening Standard Magazine last week alongside established premium brands including Canada Goose, Nike and Apple!
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See Outside - the outdoor lifestyle, adventure and travel publication - interview our founder
July 08, 2017

See Outside - the outdoor lifestyle, adventure and travel publication - interview our founder

When See Outside wanted to interview Jim, our founder, it was a great opportunity for him to talk about why he started the brand, what values underpin it and where he'd like to take it in the future. Click here to read the interview.
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  • Feature in Wavelength's 250th issue
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Product of the month

The Icon - Organic Raglan Crew

The Icon - Organic Raglan Crew

£75.00
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Our vision

S/P was created to encourage those of us who have a yearning for adventure and active outdoor pursuits to keep the fire burning no matter where we may roam.

For those of us who navigate urban environments, and live busy lives, it can be difficult to hang onto our dreams to get out there and pursue our passions.

But life is short. And if we are only surviving rather than living, then what's the point?

S/P strives to encourage more people to embed movement into the fabric of their everyday lives. So that they are in the best shape possible when they find the time to get out there.

And, through our products, enable a seamless transition from passive to active. With minimalist saltwater style transcending them all.

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