Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion.
Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene.
"Most brands focus on selling the dream, but they...
When See Outside wanted to interview Jim, our founder, it was a great opportunity for him to talk about why he started the brand, what values underpin it and where he'd like to take it in the future.
Click here to read the interview.