Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
When See Outside wanted to interview Jim, our founder, it was a great opportunity for him to talk about why he started the brand, what values underpin it and where he'd like to take it in the future.
Click here to read the interview.
The Plastic Project is an inspirational and much-needed movement started by one of the most revered UK-based surf photographers, Tim Nunn.
Tim's mission is to unite the outdoor sports world with a view to us leading the charge in educating people around the world on the impact which rubbish, and plastic in particular, is having on this beautiful planet.
It's an area which we have wanted to get involved in for a long time. On our travels over the years when surfing and / or snowboarding, we've seen for ourselves both the quantities of litter and the impact which it is having on our oceans, coastlines and mountain pathways. The contagion onto eco-systems and wildlife is devastating.
So it is a both a privilege and a responsibility to be involved in such an important movement. And we, as a business, will do all that we can to help.
Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched Surf Perimeters apparel brand, and rediscovered his first passion.
Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene whilst ensuring that he lives the etho...
Stoked that the influential publication Men's Fitness wanted to feature us - the lifestyle that we stand for is orientated around health, well-being and finding a way to keep fit and explore this beautiful planet whilst managing the realities of day-to-day life. This ethos is reflected in the technical styles in our collection.