The Tide Line

The ocean is never static. It moves in cycles, push and pull, effort and release.
That rhythm shapes how we move, recover, and live.

The Tide Line is our first women’s capsule, designed around that balance. It’s made for days that hold intensity and stillness in equal measure - training sessions, slow mornings, long walks, travel, and the moments in between.

Surf Perimeters started with a simple question:What do we wear when we move between worlds? Between city and sea.Between active and passive.Between effort and ease. We didn’t just surf. We trained, travelled, worked, and recovered. Our lives moved constantly between intensity and stillness, often within the same day. Surf Perimeters was built fo...

Made for surfing, swimming, working out or chilling. Versatile, contemporary and loaded with technical characteristics. 

Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched SP apparel brand, and rediscovered his first passion. Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene. "Most brands focus on selling the dream, but they ...

Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.

Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.

But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.

And we did it.

Here's the link: Surf Europe Magazine top 100 products

Stoked that the influential publication Men's Fitness wanted to feature us - the lifestyle that we stand for is orientated around health, well-being and finding a way to keep fit and explore this beautiful planet whilst managing the realities of day-to-day life. This ethos is reflected in the technical styles in our collection.