Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion.
Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene.
"Most brands focus on selling the dream, but they...
Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
Stoked that the influential publication Men's Fitness wanted to feature us - the lifestyle that we stand for is orientated around health, well-being and finding a way to keep fit and explore this beautiful planet whilst managing the realities of day-to-day life. This ethos is reflected in the technical styles in our collection.
Stoked that 'The Dual' organic crew has been featured by the guys at Fashion Beans as one of the best menswear pieces to buy right now.
This style has always been one of our favourites - simple lines, fresh colourways and a subtle nod to saltwater spirit through our minimalist, clean icon logo featuring on the back neck.
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