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Wavelength interviews founder, Jim Storey, to understand what drove him to ignite S/P
December 06, 2019

Wavelength interviews founder, Jim Storey, to understand what drove him to ignite S/P

Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion. Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene. "Most brands focus on selling the dream, but they...
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The Icon - Organic Raglan Crew

The Icon - Organic Raglan Crew

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Our vision

S/P was created to encourage those of us who have a yearning for adventure and active outdoor pursuits to keep the fire burning no matter where we may roam.

For those of us who navigate urban environments, and live busy lives, it can be difficult to hang onto our dreams to get out there and pursue our passions.

But life is short. And if we are only surviving rather than living, then what's the point?

S/P strives to encourage more people to embed movement into the fabric of their everyday lives. So that they are in the best shape possible when they find the time to get out there.

And, through our products, enable a seamless transition from passive to active. With minimalist saltwater style transcending them all.

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