Is next year the year that we (finally) bring the S/P blazer to life? It could be!
Harnessing contemporary style and being a surfer are not mutually exclusive. Which is a thread that runs through the brand identity and all of our products to date. And one that is, perhaps, most applicable to our 'Navigator' blazer.
Jim Storey was being ground down by the rat race and losing touch with his love for adventure before he launched S/P apparel brand, and rediscovered his first passion.
Find out about the key event which kicked his ass into action and how he aims to breathe a fresh perspective into the surf scene.
"Most brands focus on selling the dream, but they...
Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
Stoked that 'The Dual' organic crew has been featured by the guys at Fashion Beans as one of the best menswear pieces to buy right now.
This style has always been one of our favourites - simple lines, fresh colourways and a subtle nod to saltwater spirit through our minimalist, clean icon logo featuring on the back neck.
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Stoked to be described by the guys at STOA London as 'brand of the moment'.
"We don’t often see a brand associated with extreme sports cross over so well in to the street wear scene, and they have certainly done that here. The product quality is dope, from technical fabrics to staple sweaters, they have put out a sound collection."
It is a privilege to announce our strategic relationship with Canoe, as featured in the below link, who will be taking care of our integrated PR and social media activity.
Canoe are one of the leading PR agents in the UK with an enviable client list including Patagonia, Oakley, Volcom, REEF, Vans and Canada Goose.
The opportunity to work with th...