Is this the year that we bring the SP blazer to life? It could be!
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Harnessing contemporary style and being a surfer are not mutually exclusive. Which is a thread that runs through the brand identity and all of our products to date. And one that is, perhaps, most applicable to our 'Navigator' blazer.
Not to mention the importance of embedding sustainability and protecting our planet into the DNA of the brand, supply chain and manufacturing process.
2020 promises to be a cool year for SP. We have lots of plans to move the dial in what is an increasingly crowded market where, in our opinion, only those brands with authenticity surrounding their purpose and identity will survive and thrive.
The SP 'Navigator' blazer has been a product that we've sampled on a number of occasions since our inception. It's just the cost of production that has stopped us from making it happen ... but this year could be the year.
Super happy that our Stealth softshell jacket has been featured in Surf Europe Magazines' top 100 surf products for 2018 alongside the likes of Hurley, Patagonia, Norrona, Vissla, Firewire and Slater Designs.
Establishing a new brand and bringing something fresh and innovative to market is hard - particularly when funds to invest are limited, the competitive landscape is crowded, and people tell you that you're crazy & it's too difficult to break into.
But we pursued undeterred, believing strongly that our identity is unique and product launch collection is of an elevated quality in terms of stylistic design, functional innovation and versatility of use. Because surfers navigate numerous environments and need a product which can handle them all.
When See Outside wanted to interview Jim, our founder, it was a great opportunity for him to talk about why he started the brand, what values underpin it and where he'd like to take it in the future.
Click here to read the interview.