Who we are.

SP is a purpose-driven contemporary lifestyle brand which connects city and sea. Active and passive. We are the spark that kindles the fire inside and connects the style outside.

Saltwater souls aren’t one-dimensional. We can’t be, especially if we navigate urban environments long distances from the ocean.

Via contemporary, versatile collections that encompass everyday staples and outerwear as well as active pieces, SP speaks to both the yin and the yang dynamics of our lives. Whilst weaving in saltwater spirit to keep the fire burning no matter where we may roam.

Our products are built with both versatility and movement in mind. Stylish and comfortable enough to wear in our everyday lives. With the technical characteristics to enable us to seamlessly transition into our active pursuits.

Paving the way for a united culture, we are not only breathing new life into the surf scene, we’re opening it up to everyone who feels an affinity with it.

#yinandyang #theduality #sealovers