Sustainability can be a bit of a buzz word.

Using recycled and organic materials are great but with so much product ending up in landfill, there is a desperate need for companies to think bigger and start to create a paradigm shift which explores circularity from the get-go whilst being a force for good at every stage of the product life-cycle.

This means exploring new business models to de-couple revenue from (solely) production in order to increase use per user as well as user per product.

It also means that we need to embed regenerative principles into the design process so that we can accomplish circularity in the truest sense of the word and strive to actually be regenerative with the reciprocal exchange of nutrients with nature. Otherwise we are just kicking the can down the road.

We don't know exactly how to do this, and it is not easy as a small business, but we are unrelenting in our intent to make a step change. We know we can't do it alone, we need a community of believers and trailblazers to walk alongside us and share in the vision.

Materials	We strive to use primarily 'the 3 Rs' in our products - repurposed, recycled or responsible - to create durable, timeless styles with the lowest possible environmental impact
Sourcing	Working only with suppliers who are committed to renewable production, who treat people fairly and promote fair labour practices
Closing the loop	Not just keeping our clothes out of landfill via resale and repair programmes but also supporting factories with initiatives to recover and reuse deadstock